Whitex 2.0

Characterized by the fresh notes of Lotus Flower, Whitex 2.0 represents the most innovative evolution of laundry care.

From plant-based surfactants for reduced environmental impact, to sanitizing components for consistently safe results, up to the microcapsules for long-lasting fragrance, Whitex 2.0 is perfect not only for whites but also for colored fabrics.

The major innovation of Whitex 2.0 lies in the heat-resistant ingredients of Intensity, which allow use even in the dryer, for a personalized control of olfactory notes.